Dive into the art of branding with Unspun CBD's masterful visual identity and packaging design. An inspiring journey of brand evolution.
In the design community, clarity and simplicity often lead the march towards a captivating brand identity. This truth shines through the work of NotOnSunday Design Agency for their client, unspun, a rising name in the CBD industry. With a focus on brand and visual identity, they crafted a narrative that is as pure as the product itself.
When Joe and Gemma Wilde, founders of unspun, ventured into the burgeoning CBD market, their goal was to build a brand echoing trust and quality. Having felt the benefits of CBD firsthand in California, they were determined to replicate this sense of tranquility for consumers in the UK. However, they found themselves in a maze of indistinct brands. This gap in the market became the cradle for unspun.
NotOnSunday accepted the challenge to create an identity for unspun that would stand out in an oversaturated market. They pursued a dual-themed design ethos: honesty and playfulness. Their meticulous efforts resulted in a brand that speaks volumes through minimalism, utilizing a muted color palette that evokes calmness and reliability.
The design agency's approach was all about adaptability and scalability. Understanding that unspun's journey was just beginning, they developed a visual and branding strategy flexible enough to grow with the company's ambitions. The branding is not just seen; it's experienced. It reflects the founders' journey and imbibes the serenity that CBD promises.
This packaging design is a nod to the elegant, the subtle, and the impactful. It's not just a container for a product but a canvas that tells the brand's story. Through thoughtful typography and deliberate whitespace, the design whispers sophistication and whispers to a discerning audience.
The unspun project by NotOnSunday reminds us that in a world clamoring for attention, sometimes the quietest voices resonate the most. It's a testament to design that serves purpose over pomp and speaks to the ethos of abduzeedo.com—celebrating simplicity and ingenuity in design.
As we unpack this narrative of design excellence, we witness a brand unfold, ready to adapt, poised to leave a lasting impression. Such is the craft of branding—a delicate dance between vision and visual, played out perfectly by NotOnSunday for unspun.
Branding and visual identity artifacts
For more information make sure to check out NotOnSunday Design Agency website and on Behance.
