Video of the Week #7

Past week I've posted the "Awesome Light Graffiti Pictures" article an it was pretty intense. We made it to Digg's frontpage once more, all because light graffiti is totally cool.

We also had some comments about this Sprint Celular commercial that was done with light graffiti, and man, it's freaking sweet. For those of you who didn't see it yet, this is the video of the week!



Sprint Light Graffiti Commercial

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Hello, everyone! I'm Paulo, a 23 years old designer from Porto Alegre, Brazil. I work as a webdesigner since 2006, but websites and blogs have been a hobbie for me since 1999. At Abduzeedo, I try to bring only the hot stuff for you guys... and hope that all of you enjoy my posts! Cheers!

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sito di casino (not verified) 04/12/2008

those are some very cool pictures.

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Internet Advertising (not verified) 04/08/2008

Sorry Fire G, This production was not done in Photoshop! If your wondering. It's created all in camera.

The tokyo based artists use flashlights with what looks a like a coloured ball (or gel) on the end. They use glow sticks too but only for things like the drum sticks (as seen in this clip).

The camera is set up on a tripod and it's shutter-speed set to a long exposure or bulb. Expect to shoot a lot of frames (100 images x 25 fps = 4 seconds). I don't know what they edit their clips in but I edit my time-lapses in After Effects.

I'm sure you can find the making of it if you google for a bit, I can't remember where i saw it.

Matt O.'s picture
Matt O. (not verified) 04/08/2008

Props to Architecture in Helsinki for the song.

Jude's picture
Jude (not verified) 04/08/2008

As to me it a mix of a movie and a cartoon. I wish it could have been a bit longer :) Nevertheless it had a magical effect. Great job. Thanks.

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betting (not verified) 04/08/2008

Wow.... Real great video.

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Constantin Potoac (not verified) 04/08/2008

Inspiring video I must say. I think this should be frame to frame animation right? Awesome....

Once again, nice site design!

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jayhan (not verified) 04/08/2008

sick new site design first of all.

I'm more of a music guy, but very interested in graphic work as people I know and people in my family are into that side of the arts.

I just wanted to say the hook they used in that sprint vid is tried and true aka really cheesy. that's like the most obvious riff you'd write to get the emotion this ad was designed to achieve. I thought that was humorous.

great video, though!

Anonymous's picture
Anonymous (not verified) 04/08/2008

Wow! Excellent Time-lapse!

I'm going to have to try this next week!.

Matt O.'s picture
Matt O. (not verified) 04/08/2008

This wasn't done with the camera, it was done in photoshop. I'm actually writing a tutorial on how to get the effect.

Great re-find ZEE, I had forgotten about that commercial.

Fire g's picture
Fire g (not verified) 04/07/2008

I just don't understand, how do you get this effect with a light and a camera?

Anonymous's picture
Anonymous (not verified) 04/07/2008

I saw this on TV!

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Anonymous (not verified) 04/07/2008

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