Between Brand Identity Reframes Sexual Wellness Packaging

Between brand identity by LYM Design Studio reframes sexual wellness packaging with braille-inspired dots, neutral tones, and restrained visual language.

LYM Design Studio, a Warsaw-based creative agency, developed the Between brand identity for a sexual wellness company that wanted to exist outside the clinical and the explicit. Between brand identity approaches intimacy as a quiet, shared space rather than a performance. The result is a visual system built on restraint, tactility, and emotional awareness.

The central design move is a braille-inspired dot system woven through all packaging. These raised tactile dots function as a sensory layer that introduces touch as a core part of communication. Braille becomes a metaphor for intimacy: a language understood through closeness, felt rather than declared. The dots appear across the white carton packaging, the pale blue bulk box, and the kraft shipping box sealed with a white label band.

Between brand identity: intimacy through tactility and type

Typography reinforces the restraint. The wordmark sets between in lowercase, a quiet serif without urgency. Individual foil condom packets carry intimate editorial photography, black-and-white close-ups of mouths and hands printed directly onto the foil. This shifts the product away from pharmaceutical aesthetics and toward emotional presence.

The color palette holds to neutral: off-white, warm kraft, and muted slate blue. Soft linen textures in the lifestyle photography ground the brand in domestic warmth. Every choice reinforces the same idea: intimacy begins before contact, in the shared space between two people.

LYM Design Studio's work on Between brand identity demonstrates how packaging can reframe a product category through calm, systematic thinking. View the full project on Behance.