Vietnamese illustrator LN Hung designed this comprehensive burger identity utilizing beautiful high-contrast illustrations.

Vietnamese designer LN Hung established this custom brand identity using heavy grid patterns. The grid system aligns every layout to create clean visual rhythm. Typographic elements sit perfectly on the baseline grid across all digital packages. Asymmetric structural layouts inject energy into the packaging panels. Flat packaging mockups demonstrate strict alignment rules and geometric restraint. Clean negative space structures the compositions to guide the viewer. Thick black stroke outlines define the boundaries of every illustrated card. These heavy borders establish strong containment areas for the brand messaging. Compositional tension emerges from the contrast between scale and minimal borders.

Developing the Ultimate Burger Identity

The chromatic palette uses neon orange, warm cream, and deep black. This contrast creates an appetizing effect tailored for midnight street food. Heavy grotesque typography reinforces the energetic and confident personality of AFTERBITE. Tightly tracked headlines project a solid visual mass on the collateral. Tiny metadata captions in sans-serif fonts balance the giant title text. The tactile contrast of uncoated textured paper enhances the physical packaging. Blind debossed patterns on box lids add premium finish details. Glossy spot-UV varnish creates subtle reflections on the matte paper stock.

The brand identity integrates a mysterious mascot to represent nocturnal lifestyle. This character design connects with night owls wandering the dark city. In addition, two motion design videos complete the brand communication system. These animations introduce kinetic typography and shifting grids to digital displays. Shifting visual rhythms translate static printed layouts into active screen graphics. The overall system positions the burger joint as an urban late-night destination. It honors Swiss design principles through modern fast food industry packaging. This burger identity establishes a fresh standard for contemporary branding.

See the full project by LN Hung on Behance.

Indulgent packaging of AFTERBITE burger identity featuring heavy grotesque typographyBold layout sheet from the AFTERBITE burger identity showing structural alignmentGraphic system for the AFTERBITE burger identity displaying character illustrationsDetailed drawing of the brand character from the AFTERBITE burger identityPhysical spatial mockups showcasing the AFTERBITE burger identity on boxes