Favilla by Chá de Bold Estúdio — packaging work featured on Abduzeedo.

Art Nouveau curves meet the structured landscape of Burle Marx. Chá de Bold Estúdio developed this identity for Favilla, an integrative health clinic set to open in Búzios. The project is worth examining for how it translates the concept of "natural luxury" into a visual language that balances sophisticated clinical equipment with a holistic, organic sensibility.

The botanical influence in this packaging design

The identity system relies on a specific intersection of styles, utilizing illustrations and typography that reference Art Nouveau aesthetics. The presentation includes a variety of assets, from branding strategy documents and screenshots to a bottle mockup featuring a person. The work also incorporates motion elements to supplement the static frames. Within the layouts, the studio utilizes a mix of cartoon-style illustrations and typographic treatments to establish a "natural chic" tone for the clinic's services.

The studio approached the brief by focusing on the idea of "holistic vision," treating the human body and mind as a complete entity. This is reflected in the brand architecture and the integration of diverse visual styles into the final identity system. The project also includes one motion piece as part of the brand's presentation.

See the full project by Chá de Bold Estúdio on Behance.

Favilla hero shot — packaging design by Chá de Bold EstúdioFavilla detail view — packaging design by Chá de Bold EstúdioFavilla system overview — packaging design by Chá de Bold EstúdioFavilla composition detail — packaging design by Chá de Bold EstúdioFavilla alternate view — packaging design by Chá de Bold EstúdioFavilla application detail — packaging design by Chá de Bold EstúdioFavilla context shot — packaging design by Chá de Bold EstúdioFavilla closing detail — packaging design by Chá de Bold Estúdio