Giuly Julss: Typography by Federico Agnelli

Giuly Julss by Federico Agnelli: Giulia is an esthetician who decided to open her own beauty salon in 2023, a display typography design project.

A split personality exists between the salon's initial contact points and its physical interior. Federico Agnelli balances formal fonts and cooler colors for business cards and gift vouchers against a much more spontaneous, handwritten aesthetic used within the space. This tension between a refined exterior and a warm, informal interior defines the identity for this local Milanese business.

Exploring dual-natured display typography design

The identity relies on two distinct visual languages. For first impressions, Agnelli utilizes formal fonts and a cooler palette to establish a professional tone for vouchers. Once inside the salon, the display typography design shifts toward warmer colors and friendly, handwritten elements on post-it notes and letters. This transition from structured type to organic handwriting ensures the brand feels personal and relaxed without losing its professional foundation.

See the full project by Federico Agnelli on Behance.