Granola's 2026 brand identity design by Ragged Edge pairs Quadrant slab serif with acid lime and a consciously rough hand-drawn spiral mark for meetings.

Ragged Edge approached this brand identity design by setting Quadrant at display scale for headlines, with Melange as the UI font — neutral but subtly characterful. The primary color is acid lime (#b5c832), saturated enough to read as a statement against the off-white near-paper canvas of the macOS app. The spiral logomark is hand-drawn with visible stroke irregularities at the tail; the imperfection is the point. Brand identity design extends to the collateral: brand cards use full-bleed macro photography — a potato surface, a spiral shell cross-section, a starfield — cropped to card format with white reversed type as the only text.

Brand Identity Design That Resists the AI-Tool Look

The system carries into the macOS app UI, where Melange runs at 14pt on that near-paper canvas and a bottom-docked command bar sits in a rounded pill. Granola is a London-built AI notepad — no meeting bots, just local audio transcription — so the brand identity design needed to carry human weight where the product deliberately stays out of the way.

See the full project at Granola.

Granola logo lockup on acid lime background — hand-drawn spiral mark with Melange wordmark — brand identity design by Ragged EdgeGranola brand identity — pink background with large Quadrant slab serif tagline and iPhone UI — brand identity design by Ragged EdgeGranola brand cards — three panels with macro texture, starfield, and organic form — brand identity design by Ragged EdgeGranola Field Notes newspaper layout with Quadrant slab serif display type — brand identity design by Ragged EdgeGranola macOS app window floating over pink and acid lime brand backdrop — brand identity design by Ragged Edge