ILLO Studio's Viva Generative Design System Makes 2,000 Visuals

ILLO Studio's Viva is a generative design system in Figma that produces over 2,000 unique illustrations from three shape groups and three color palettes.

The Viva generative design system runs on three shape groups and three palettes — that's the entire input. Combinatorics handle the rest. Gradient overlays tie the variants together, smoothing the seams where simple shapes meet flat color. The output reads as one brand because the rules read as one rule set. Nothing about Viva's audio session covers looks random; every variant carries the same family resemblance even when the shapes themselves change completely.

Why a Generative Design System Beats AI Here

Most generative work in 2024 came from AI tools — prompt in, image out, no rules visible. ILLO Studio went the other direction. This generative design system makes its logic legible, which means a brand team can predict what comes out before clicking the button. That predictability is the real product. AI generation gives variety with no guarantee of brand fit. A constrained generative design system gives constraint as the feature.

Based in Turin, this generative design system shows how Figma can replace bespoke illustration workflows when a brand needs volume without losing coherence. See the full project by ILLO Studio on Behance.