The Intangable Cultural Heritage identity system uses ancient pottery-inspired shapes and dynamic typography to modernize the visual language of global traditions.

Maddie Ma presents a visual identity system that bridges the gap between ancestral tradition and modern sensation. The design parameters are driven by the five categories of ICH: Oral traditions, Performing arts, Social practice, Knowledge of nature, and Craftsmanship.

Modernizing the ICH identity system

The ICH identity system uses pottery-inspired shapes.Modernizing the ICH identity system with textures.The ICH identity system elements.The ICH identity system shapes.The ICH identity system branding.

This dynamic system breaks away from the outdated, rigid models often associated with with cultural heritage. By utilizing an ever-changing logo and responsive typography, the project demonstrates how advanced technology can actively document and protect intangible culture. You can explore the full project at the original on Behance.