Valkiria Inteligência Criativa, a design studio based in Porto Alegre, Brazil, has completed the brand identity redesign of Invicta, a Brazilian company with over 70 years of history as a reference in thermal containers.

The project focused on modernizing the brand while preserving the emotional connection it has built with consumers over decades. The studio created a new brand strategy, value proposition, voice, tagline — all guided by the purpose of transforming simple moments into meaningful connections.

The uppercase lettering was kept to reinforce authority and lend a more premium feel, while the typography evolved with softer, more rounded strokes that convey comfort and humanization. The new symbol synthesizes key brand elements: the appreciation of time, the silhouette of Invicta's most iconic products, and visual references to the previous identity.

The shape references the "V" in Invicta, clock hands, and the silhouettes of the brand's most recognizable products. The new color palette introduces a distinctive green as the primary brand color — one that steps away from the traditional hot/cold duality, instead representing balance, life, and the present moment.

The result is a visually consistent, emotionally relevant brand identity, prepared for the next chapter of its story.

Brand Identity: Extreme wide shot of a modern brutalist concrete structure on a misty coastline with crashing waves.

Brand Identity: A minimalist concrete building featuring a large circular cut-out overlooking a foggy ocean.

Brand Identity: Detail shot of raw concrete textures and sharp geometric shadows under a hazy sky.

Brand Identity: Vertical view of a concrete wall meeting a soft, monochromatic horizon line.

Brand Identity: A lone figure walking along a massive concrete pier extending into a thick fog.

Brand Identity: Close-up of ocean waves breaking against a smooth, dark shore under a grey sky.

Brand Identity: Moody view of a distant lighthouse partially obscured by sea mist and low clouds.

Brand Identity: Abstract architectural shot showing the intersection of two concrete planes against a muted sky.

Brand Identity: Wide view of a rocky coastline with a minimalist concrete structure integrated into the cliffs.

Brand Identity: Looking up at a towering concrete monolith against a bright, hazy atmosphere.

Brand Identity: Interior view of a concrete hall with light streaming through a narrow skylight.

Brand Identity: Shadow of a stairwell cast onto a textured concrete wall.

Brand Identity: Fog rolling over a series of concrete barriers near the water's edge.

Brand Identity: A minimalist bench positioned in front of a vast, empty ocean view.

Brand Identity: Geometric concrete staircase leading down toward a misty beach.

Brand Identity: Silhouetted seagulls flying over a brutalist rooftop in the morning mist.

Brand Identity: Wide angle shot of the concrete structure's facade reflecting in a still pool of water.

Brand Identity: Minimalist composition of a single window in a vast concrete wall looking out to sea.

Brand Identity: Panoramic view of the brutalist coastal installation under a sunset filtered through heavy fog.

Brand Identity: Thin decorative separator line featuring concrete and sea foam textures.