LJ Studio built a sports motion design system for the French Football Federation — one visual language that spans giant stadium screens and LED displays.

The brief for this sports motion design system had two screens with nothing in common: giant displays towering above 80,000 people and pitch-side LED running at knee level. LJ Studio, working with AONO Agency and 3D artist Maxime Galy, resolved this inside France's existing brand guidelines rather than around them. Royal blue and gold anchor the palette, with a deep red variant flipping the colorway for home/away context-switching — same composition, different field, no ambiguity. The scorebug puts a bold condensed score at around 300pt inside a gold-bordered octagonal frame on pure black, every numeral designed to hold at pitch-side LED resolution.

How a Sports Motion Design System Holds at Two Scales

A photorealistic 3D Gallic rooster in an angular gold shield badge integrates with the flat motion language instead of sitting apart from it. Six modular segment badges — La CAM, Hall of Fame, Playlist des Bleus, KFC Shuffle, Blind Test, Minute Supporters — each carry sponsor lock-ups built into the badge structure. What makes this sports motion design system work is that the modular logic was built in, not retrofitted. The constraints are structural, and the toolkit holds because of it.

This is what a sports motion design system looks like when it is built around real viewing conditions rather than a single ideal screen. See the full project by LJ Studio on Behance.

sports motion design system stadium animations France — LJ Studio hero graphic
sports motion design system scorebug gold octagonal frame pitch-side LED
sports motion design system player identity card home away colorway
sports motion design system 3D Gallic rooster Hall of Fame badge
sports motion design system segment badges sponsor lock-up modular