CRAFTED IN THE SPIRIT OF OAXACA Small-batch artisanal mezcal made from 100% agave Espadín, honoring traditional, an AI design project.

Sharp, high-contrast typography sits heavily against the dark glass of the bottle. Nani Astúa utilizes AI design to translate the rituals of Oaxacan mezcal culture into a digital visual language. The work centers on the weight of the Espadín agave, using heavy letterforms to anchor the brand identity. This approach avoids the typical lightness of modern spirits, opting instead for a visual density that mirrors the bold character of the liquid.

Exploring textures in AI design

The project presents a series of layouts where textured typography interacts with the glass bottle and accompanying elements like receipts and drink components. Nani Astúa balances the stark white fonts against deep, dark backgrounds to highlight the artisanal nature of the small-batch product. Through this AI design workflow, the studio develops a visual system that emphasizes traditional craftsmanship. Each frame maintains a focus on the 100% agave Espadín origin, using the AI design process to refine the interplay between light and shadow on the glass surfaces.

See the full project by Nani Astúa on Behance.

Packaging Mezcal DeContra hero shot — AI design by Nani AstúaPackaging Mezcal DeContra detail view — AI design by Nani AstúaPackaging Mezcal DeContra system overview — AI design by Nani AstúaPackaging Mezcal DeContra composition detail — AI design by Nani AstúaPackaging Mezcal DeContra alternate view — AI design by Nani AstúaPackaging Mezcal DeContra application detail — AI design by Nani AstúaPackaging Mezcal DeContra context shot — AI design by Nani AstúaPackaging Mezcal DeContra closing detail — AI design by Nani Astúa