PARAGON Streetwear by Stelios Ypsilantis is a brand identity design project. PARAGON is a contemporary streetwear project built around restraint, discipline, and intentional design.

Stelios Ypsilantis designed PARAGON Streetwear as a brand identity project. The branding is anchored in a rigorous visual identity system that scales across multiple form factors. See more of my work at steliosyps.com. Visually, the compositions present a distinct palette and style, showcasing elements of person and television, clothing and person. The result reads as deliberate work where typography, color, and material choices carry equal weight.

Brand Identity Design

The project sits in the broader conversation around brand identity design, where specific material decisions matter more than overall concept. Stelios Ypsilantis treats every visible choice as part of the system, and the work gains from that discipline. Within the brand identity space, sustained attention to the details is what separates a memorable project from a generic one.

See the full project by Stelios Ypsilantis on Behance.

PARAGON Streetwear hero shot — brand identity design by Stelios YpsilantisPARAGON Streetwear detail view — brand identity design by Stelios YpsilantisPARAGON Streetwear system overview — brand identity design by Stelios YpsilantisPARAGON Streetwear composition detail — brand identity design by Stelios YpsilantisPARAGON Streetwear alternate view — brand identity design by Stelios YpsilantisPARAGON Streetwear application detail — brand identity design by Stelios YpsilantisPARAGON Streetwear context shot — brand identity design by Stelios YpsilantisPARAGON Streetwear closing detail — brand identity design by Stelios Ypsilantis