Explore the brand identity, naming, and marketing strategy for the Awá Project by Júlia Imbroisi—a social initiative celebrating cultural heritage.

Earthy tones and a symbol shaped like the letter "W" ground the visual language of this social initiative. Júlia Imbroisi built the brand identity design around Yoruba concepts of collectivity and ancestry to support Afro-Brazilian cultural activities. The studio focused on creating a system that feels accessible and close to the community, moving away from rigid corporate aesthetics toward something more organic and rooted in memory.

A community-centered brand identity design

The work includes naming and a strategic marketing direction intended for easy daily use by the project team. Graphic elements connected to cultural expression and community intersect with a simplified visual system. This brand identity design utilizes specific motifs to represent social autonomy and belonging. Through a combination of typography and purposeful layouts, the identity provides a practical toolkit for communicating educational and cultural programs effectively.

See the full project by Júlia Imbroisi on Behance.

Projeto Awá hero shot — brand identity design by Júlia ImbroisiProjeto Awá detail view — brand identity design by Júlia ImbroisiProjeto Awá system overview — brand identity design by Júlia ImbroisiProjeto Awá composition detail — brand identity design by Júlia ImbroisiProjeto Awá alternate view — brand identity design by Júlia ImbroisiProjeto Awá application detail — brand identity design by Júlia ImbroisiProjeto Awá context shot — brand identity design by Júlia ImbroisiProjeto Awá closing detail — brand identity design by Júlia Imbroisi